Sniff

[vimeo http://vimeo.com/6400266 ]

Do you ever get the feeling you’re witnessing the beginning of something big? Created by Karolina Sobecka with the Unity3d Game Engine, this interactive projection renders the dog visualization in real time, using video tracking to inform its behaviour according to what it “sees” – engaging with the viewer (or rather “participant”), all the while. Imagine what brands might do with this technology– billboards chasing you down the street! You can run but you can’t hide! But for no – magic.

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